For the past three years, MAG has directed all show operations and assisted in the event management for “Bracket Town”, the NCAA Men’s Final Four fan fest. MAG co-managed the design, construction and execution of the event, working directly with the event decorator, union labor, concessions, and audio/video, as well as all NCAA event sponsors. MAG also co-managed the relationships with over 40 event sponsors, with duties including development of the sponsor kit; activation elements and execution; managing all transportation; load-in/load-out; etc.
MAG worked with multiple municipalities in securing all pertinent event approvals and required permits. Floor plans have ranged in size from 200,000 sq./ft. to upwards of 450,000 sq./ft.