NCAA Men's Final Four: Bracket Town

In Conjunction with Turner Sports/IMG Worldwide

Turner Sports

For the past three years, MAG has directed all show operations and assisted in the event management for “Bracket Town”, the NCAA Men’s Final Four fan fest.  MAG co-managed the design, construction and execution of the event, working directly with the event decorator, union labor, concessions, and audio/video, as well as all NCAA event sponsors.  MAG also co-managed the relationships with over 40 event sponsors, with duties including development of the sponsor kit; activation elements and execution; managing all transportation; load-in/load-out; etc.


MAG worked with multiple municipalities in securing all pertinent event approvals and required permits.   Floor plans have ranged in size from 200,000 sq./ft. to upwards of 450,000 sq./ft.