MAG's reputation for creating and implementing successful events led to our involvement with AT&T, Pantech, and the Winter Dew Tour. MAG managed all logistics of the tour, which included design and development of custom display cases, creative elements, local vendors, etc. In addition MAG hired, trained and managed brand ambassadors. Omelet, an integrated marketing firm, handled the day-to-day client interaction, while MAG was responsible for design, build-out, execution, and staffing for the program. The program proved to be a success based on talks of expansion to the Summer Dew Tour. In addition, both AT&T and Pantech are exploring ways to mass-produce custom retail displays that MAG designed.