2011 HockeyFest

Detroit Red Wings

Detroit Red Wings

In an effort to escalate fan relations, the Detroit Red Wings called upon MAG to develop a more interactive and excitable festival for it's fans.  MAG utilized  25,000 square feet at Joe Louis Arena, featuring interactive games, autograph sessions, locker room tours, team memorabilia, player Q&A sessions, and much more.

MAG's execution of the event provided the Red Wings with an engaging yet cost-effective event for all ages. Upwards of 5,000 fans attended, with praise garnered from local media outlets such as the Detroit Free Press and Detroit News.

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