Pabst Blue Ribbon came to MAG for assistance in developing an all-encompassing marketing strategy that touches every aspect of its Professional Bull Riders official sponsorship. MAG’s inventory of activation includes on-site management of Pabst’s concourse display; setup and execution of the Pabst Blue Ribbon Party Barn; management of branded content production; and data collection. Consumers are engaged at each event by a tour manager and brand ambassadors with data collection tools such as photo marketing and a sweepstakes program for a trip to the PBR World Finals. Branded content featuring specific PBR personalities such as the bulls and bull riders is also produced and promoted through Twitter, YouTube, and Facebook. The execution of this program by MAG has stretched the digital footprint for Pabst Blue Ribbon while boosting sales and brand awareness in each market.